Axe Body Spray

Axe is a deodorant body spray from Unilever that is famous for its attention grabbing advertisements that have introduced the two phrases "The Axe Effect" and "Bam Chica Wah Wah". The body spray released in North America in 2002, but has been available around the world since 1974 when it was introduced in South Africa under the Ego brand. With its aggressive advertising campaign Unilever has made Axe the best selling body spray in the world.

Where to Buy

Axe Body Spray
MSRP $8.99
Release date July, 2002
Brand Unilever
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Pros & Cons5
Reviews6
Details
Buy It7
Competitors1
Comments8
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Pros & Cons

ProSCORE
6 reviews
38
negative
mixed
positive
2 positive
1 mixed
3 negative

[i] How is the ProSCORE calculated?

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Pros:
Do you agree?
•
Inexpensive as a cologne
+3agreedisagree

•
A lot of variety in scents
+2agreedisagree

Cons:
Do you agree?
•
Overpowering smell
+4agreedisagree

•
Smell fades quickly
0agreedisagree

•
Kids are overusing it at school
0agreedisagree


5 people added to this review by submitting or voting on pros and cons. Add your say!
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Details

In the United States there are 14 fragrances available with Unilever stating they have a goal of introducing one new fragrance a year. Limited Edition scents are also periodically released that are only in restricted quantities. Around the world there are dozens of different scents though it's unknown how many are common with one another and are simply named differently.

Ingredients

  • SD Alcohol 40B (Alcohol Denat) - also known as ALCOHOL DENATURED, linked to birth defects and premature births
  • Butane - possible cancer link
  • Hydrofluorocarbon 152A
  • Fragrance - details are unspecified
  • Isopropyl Myristate

Axe is entirely synthetic and contains no natural ingredients.

Axe Fragrances

  • Apollo
  • Clix
  • Essence
  • Groove
  • Kilo
  • Marine
  • Musk
  • Orion
  • Phoenix
  • Pulse
  • Touch
  • Tsunami
  • Unlimited
  • Voodoo

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This report was started July 31, 2007 at 1:08 pm by Omar
with the last edit occurring October 14, 2009 at 5:05 pm by Kian R. High
This page has been viewed 28491 times, with 38 edits by 15 contributors.
See the full report history »

Buy It

Axe Body Spray | Phoenix - 4 fl oz

• Deodorant BodySpray Phoenix - 4 fl oz

UPC: 079400550200

MPN: 079400550200

Axe Body Spray | Dark Temptation - 4 fl oz

• AXE Dark Temptation Body Spray - 4 Oz

• Dark Temptation Body Spray - 4 Oz

UPC: 079400379979

EAN: 079400379979

Axe Body Spray | Tsunami - 2 x 4 fl oz

• Axe Tsunami Deodorant Bodyspray, Twist it, 4 fl oz (Pack of 2)

• Deodorant Body Spray For Men, Tsunami - 4 Oz

UPC: 079400550705

EAN: 079400550705

MPN: 079400550705

Axe Body Spray | Multipack - 4 x 4 fl oz

• Body Spray Bullets, Multi-Pak, Phoenix/Essence/Clix/Vice, 4-Count , .5-Ounce Tubes (Pack of 6)

UPC: 079400300256

MPN: 079400300256

Axe Body Spray | Midnight

• Tag Body Spray, Get Yours - 3.5 Oz

• Tag Body Spray For Men Midnight

UPC: 047400252523

EAN: 047400252523

MPN: 047400252523

Axe Body Spray | Shock - 4 fl oz

• Body Spray Shock 4 Oz

UPC: 079400018168

MPN: 079400018168

Competitors

OLD SPICE

OLD SPICE

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Comments

1.  avatar dialupinternetuser said:

It might be good if it didn't smell like sh*t.
Jul 31, 2007 1:51pm
2.  avatar Erik said:

Not only does it smell bad, it's got a really annoying marketing campaign.
Jul 31, 2007 1:59pm
3.  avatar Amanie said:

I know what you mean about the marketing campaign, but I have to admit I laughed out loud the first time I saw this (highly offensive, of course) commercial:

Jul 31, 2007 2:20pm
4.  avatar ruthers said:

Yea, I thought that commercial was the strangest thing ever.
Jul 31, 2007 9:40pm
5.  avatar softshell said:

I love the marketing for this product, especially this ad. Plus I think it smells good, worn in the appropriate amount.
Sep 04, 2007 2:34pm
6.  avatar Amanie said:

I think *appropriate amount* is the key phrase there.
Sep 04, 2007 2:49pm
7.  avatar negro_jak said:

News Flash: I am a forma Axe user, and it's true the scent do not last. If you need a spray that lasts, try Malizia. I was recently turned on to the Malizia body spray (Made In Italy) by a friend, which I purchased off e-Bay. MAN! This body spray is very, very nice, much nicer than AXE. I think Malizia is an import and only avaliable on e-bay. I think every AXE user look for something better the AXE should try the Malizia spray. (I LOVE IT... AWESOME SPRAY) AAAAAAAAAAA+
Jul 14, 2008 6:54pm
8.  avatar poppi_nos said:

Hey!!! There was this guy at the gym I ran into that was wearing something I didn't recognize and he said Malizia Sport. Wanting to purchase it for my man, I looked it up, found it on ebay and saw a gang of scents. There are two different sports and others. Which scents do you suggest? Thanks...

Jul 20, 2008 9:07pm
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Reviews

Sort by: Most helpful  •  Newest  •  Most positive

Amanie

avatar
July 31, 2007
approved
reviewer
ProSCORE
0
negative
mixed
positive
0 pros
1 con
1 out of 1 people found this review helpful.

Pros

Did not agree with any pros

Cons

  • Overpowering smell

Comments

"

I know what you mean about the marketing campaign, but I have to admit I laughed out loud the first time I saw this (highly offensive, of course) commercial:

"
"I think *appropriate amount* is the key phrase there."
Did you find this review helpful?
Yes
 / 
No

Omar

avatar
July 31, 2007
approved
reviewer
ProSCORE
50
negative
mixed
positive
2 pros
2 cons

Pros

  • Inexpensive as a cologne
  • A lot of variety in scents

Cons

  • Overpowering smell
  • Smell fades quickly

Did you find this review helpful?
Yes
 / 
No

silence omo7

avatar
August 1, 2007
approved
reviewer
ProSCORE
67
negative
mixed
positive
2 pros
1 con

Pros

  • Inexpensive as a cologne
  • A lot of variety in scents

Cons

  • Overpowering smell

Did you find this review helpful?
Yes
 / 
No

singhbhanupratap53

avatar
March 15, 2009
approved
reviewer
ProSCORE
0
negative
mixed
positive
0 pros
2 cons
love itlove it
have ithave it
want itwant it
Did you find this review helpful?
Yes
 / 
No

Erik

avatar
March 11, 2008
approved
reviewer
ProSCORE
0
negative
mixed
positive
0 pros
2 cons

Pros

Did not agree with any pros

Cons

  • Overpowering smell
  • Kids are overusing it at school

Comments

"Not only does it smell bad, it's got a really annoying marketing campaign."
Did you find this review helpful?
Yes
 / 
No

Kian R. High

avatar
October 14, 2009
approved
reviewer
ProSCORE
100
negative
mixed
positive
1 pro
0 cons

Pros

  • Inexpensive as a cologne

Cons

Did not agree with any cons

Did you find this review helpful?
Yes
 / 
No

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