You tone your muscles, why not tone your face?  A toner should be essential to every woman's skin care routine.  What I found different about this product from other toners is that its active ingredients that they advertise are ginger and willow bark.  For those that do not know, ginger is an antioxidant that works to prevent free radical damage and helps increase circulation as well as help create new cell growth.  In other words, if you want to help slow down the aging process, this product provides the nutrition to help with that cause.