The Canon Powershot E1 features a curved design and pastel colors that imply a predominantly female target market. Paired with it's boast of simple operation due to minimal buttons and inclusion of Canon's "Easy Mode" shooting mode, and there has been as much discussion among the photography community about the camera's marketing as there has been about the features and performance. With its low price tag, ease of shooting features and lack of advanced photo control, the E1 is an option for technophobes or those looking to buy their first digital camera. Reviews describe the image quality as good, even in low light, but cite low recycle time (the time between using the flash and having it ready for another flash photo) and less than stellar auto-focus performance as issues consumers should be aware of.
