Ben McConnell and Jacking Huba of the Church of the Customer blog examine the phenomena of social media in their book Citizen Marketers. Regular people are making a big difference in the marketplace and our culture making use of their broadband connection to the Internet. Blogs, wikis, forums, and social networking are ever-increasing channels of communication for people to express their views. Who are these people? And what motivates them? As a company you may or may not be tapping in to this trend, but either way it is affecting you right now.
