Clinique Lash Power uses the same principles as the cult favorite Kiss Me Mascara by Blinc. It works by forming tubes around each eyelash, creating 'spider legs' when you wash them off. The great benefit to Lash Power is that it can be worn for 24 hours without smudging and especially won't smudge through tears or rain. Despite the staying power, the mascara can be easily washed off with warm water and pressure to the lashes.