Apple's iPhone was one of the biggest product launches in history with people camping out the night before the release date and fighting for access to an iPhone even before the first reviews had come out. Now that the iPhone has entered seamlessly into our consciousness the importance of making yours your own becomes higher.
ColorWare has been in business since 2000, taking existing products and colorizing them to the owner's specifications. They started with the gaming industry and now cover all of the latest generation consoles, all Apple products (including Macbooks and iPods), mp3 players and Dell and IBM laptops and desktops.