Frownies is a facial sticker-like pad that you put on your face while you're sleeping and work by "re-training" the facial muscles to stay in a relaxed state. You place the Frownie pad on your facial stress zones such as between your eyes, at the corner of your eyes, your forehead and/or around your mouth. Because of the placement, the Frownie does not allow your face to get into a frowning position, thus reducing the wrinkles in your face. Wrinkles are found in areas of the face that see a lot of movement which is why you see smile lines and frown lines, however the idea behind Frownies is that if you train your muscles to relax, you will not produce such deep lines.