Introduced in the middle of December 2008, the Hammacher Schlemmer GPS Homing Device is a simplified GPS unit that is small enough to fit on a key chain. Ideal for things such as "finding your car after shopping, returning to a favourite spot on the beach or returning to camp", the GPS Homing Device only has 2 buttons. One button turns the device on or off, and the other simply sets your starting location and up to two other locations. With a high degree of accuracy, the GPS Homing Device from Hammacher Schlemmer uses two AAA batteries to provide up to 20 hours of operation. The device costs $80.