My husband and I have a Mastiff mix who has never had a "favorite toy" to speak of. For Christmas, my mother in law bought this squeaky chicken for our dogs (we have a Pug as well) and for some reason the Mastiff took a wonderful liking to it. Well, it was only a matter of days before the chicken was shredded. So, I really wanted to get him a new toy that he would really enjoy, but not destroy so quickly. I was at Petco and figured I'd take a look around. I was checking out all of the toys and stumbled upon the Cuz guy. I played with it and squeazed it to see how it felt. This thing is super thick and really bouncy....... perfect :) So, I took it home and gave it to him. That was probably over a month ago and it's still bouncing and kicking. All I have to do is say, "Where's Fatso?" and the Mastiff goes crazy and finds the Cuz toy and runs around squeazing it in his mouth and growling playfully. I would highly recommend this toy for anyone who has a dog that is notorious for destroying toys.