I was out of town this weekend visiting a couple of friends of mine, and when I called some other friends that I knew lived in the city, they were all back home for mothers day. I found that pretty surprising as I didn't know people would travel and go out of their way for mothers day. I can see sending a card, giving a call, that kind of thing, but it almost felt like a "real" holiday, and not some Hallmark manufactured one.
I'm of course of the philosophy that you shouldn't need a special day to celebrate mothers/fathers and be good to them all year round. Birthdays are better occasions for that anyway.
Has Hallmark won?