Kenwood DPX503

The Kenwood DPX503 is a high-end double DIN car audio receiver released by Kenwood in 2008.  With a $320 price tag, it simply comes as one of the most expensive car players offered by Kenwood, and all other big names for that matter. It has a large fine-dot display with four lines of text and a large multi-color wheel for quick music search. It also features a front AUX input for those who want to plug in their portable music players. This piece is compatible with MP3/WMA/AAC files and has a front USB port as well, something which the $70 cheaper Kenwood DPX303 doesn't offer. It also offers supreme technology for compressed music, a tool that improves music that has been compressed (ie mp3 files) and makes it approach the quality of its original form. This piece takes full advantage of the extra display size it occupies and offers a truly usable experience for users. The target market would be people who are willing to pay for a powerful audio system that is both usable and feature rich.