The KODAK EASYSHARE Z740 camera is ideal for people who want to get close to their subject, but enjoy the simplicity of a point-and-shoot digital camera. Its powerful 10X (38 – 380 mm equivalent) KODAK RETINAR aspheric, all-glass optical zoom lens can quickly zero in on a small object or distant scene, picking up the detail, color, and textures that a less powerful lens would overlook. The 1.8-inch, high-resolution, indoor/outdoor LCD screen and electronic viewfinder are designed for previewing a scene, or reviewing and sharing shots just taken.