The LG Shine KE770 is a tri-band GSM, candybar mobile phone designed as a step up from the ME770. It adds along support for a SIM card, and in fact requires the user to purchase one from their selected service provider. In every other way, the KE770 is practically a duplicate of its peer. For instance, it also features a 256K-color, 176x220 display, not to mention a digital audio player that supports both MP3 and AAC music files. Some additional features of the Shine KE770 include Bluetooth (v1.2) for handsfree communication, multimedia messaging (text, photos, video, audio), email, WAP 2.0 Internet browsing, and a text viewer for .ppt, .doc, .pdf, .xls, and .txt files. Other than the fact that the KE770 supports a SIM card, it still remains (like its peer) not a suitable option for serious business users. However, the on-the-go and casual user can find much use in this device, considering also its 65MB internal memory, calendar, clock, calculator, digital note bad, and stopwatch. The LG Shine KE770 retails for $149.99 and comes with a 1 year limited warranty.