Microsoft's first foray into the portable media world and take on the iPod head on.  The Zune is set to release in holiday 2006, and will come in a variety of colours.  Wireless connectivity is the standout feature for the Zune as the integrated wireless adapter allows Zune players to communicate with one another and share music.  Microsoft has also created a Zune specific music store called Zune Marketplace, where people can purchase music to play on their Zune or Media Center computer. Gamers with an Xbox 360 can connect the Zune to share media, and even use their Microsoft Points to purchase music from the Zune marketplace. In November 2007 Microsoft launched their second generation Zunes with improved WiFi sharing, and a better Zune Marketplace. Instead of abandoning this first generation product, all the software features of the new Zune are incorporated in this first model through a firmware update.