Zune Arts: Weird for the sake of weird?

I came across a sample (via Gizmodo) of what look like to be commercials for the Zune. These videos are actually a set taken from the Zune Arts collection [link], a place where aspiring artists have uploaded their videos and posters for the purpose of advertising the Zune. These three videos are all pretty cool, albethem very weird. It seems MS is jumping on the viral bandwagon. Check 'em out...