Every person I know that wants to punch the Apple kid in the face. Including me. Especially Me
. But I don't want to feel this way, I like the guy, and think he was hilarious in Dodgeball. It's just that in these stupid and patronizing ads he plays the guy that we all hate. The smarmy, self-assured, arrogant little punk that loves to make you feel less intelligent than him. I know this, I used to be like that.
And I know that I'm not the only person that feels this way. Slate has some diplomatic commentary
on the pieces which I heartily agree with. The ads have been around for a while now, so I'm sure there are lots of people that have seen it, and lots of commentary around the net. It's just that I finally snapped when viewing these for the 20th time and had to vent it out someway. Thank God for pillows.
The thing that bewilders me the most is that Apple is the king of marketing. The iPod has shown how a comprehensive, targeted, smart, attractive and friendly ad campaign can generate massive amounts of success. Microsoft took their techniques verbatim for the 360 and has achieved similar results. It's so obvious. I don't think there's ever been a successful commercial or advertisement that revolves around comparing one product with another: it doesn't work for Pepsi and it sure as heck didn't work for Sega.
Macs are great products too, with a ton of attractive features for a reasonable price (the laptops anyway). In fact, I personally recommend Macs to my friends, but it can be hard to do that when they mention those damn commercials.
We all remember the Dell kid, and look at them now.