Missile Energy Drink
Released March, 2009
The Pros:Amazing packaging design, it is a really clever idea. It is definitely cooler than competition. Great flavor with a fruity touch. It is really good for drinking on its own or mixing with alcohol. It has vitamins B2, B6, B12 among others.
MISSILE, VISUAL MARKETING AND PACKAGING INNOVATION
Missile Energy Drink comes from the use of marketing concepts that had not been fully developed before: Visual Marketing and Packaging Innovation.
These two concepts were never combined in such a clever way.
The brand name is Missile and the product is an actual Missile. It is simple, direct and easy to remember. The product and its visual communication become therefore inseparable and their fusion is what reaches out to people.
The results are outstanding. Research shows that 89% of consumers that see Missile feel curious and ask about it. This obviously helps to increase Impulse Buying and Brand Awareness.
In fact, most of these “viewers” end up trying the product or talking about it to someone else. Missile Energy Drink is described as different, stylish and fun, which makes people want to try it. Then it is all up to Missile’s amazing flavor, this is where Missile achieves repeated purchases and, consequently, brand loyalty.
All these factors combined have helped to position Missile Energy Drink as the "Most Wanted" energy drink in the market.
User Reviews (6)
Amazing packaging design, it is a really clever idea. It is definitely cooler than competition.
Great flavor with a fruity touch. It is really good for drinking on its own or mixing with alcohol.
It has vitamins B2, B6, B12 among others.
Missile-shaped packaging features a printed can and distinctive "nose cone" overcap made of polypropylene to creatively integrate packaging with branding.
Production takes place on the basis of principles of quality assurance systems - GMP, IFS, HACCP and ISO 22000
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