Warner goes to Blu-Ray

Posted by avatarErik last updated February 12, 2008 at 11:41 am

Looks like Best Buy will be pushing Blu-Ray as its preferred format starting in March, perhaps removing any doubt that Blu-Ray will win the physical format war.

http://www.electronichouse.com/article/best_buy_to_consumers_go_as_bluray/C175

I kind of get the sense that a format war is like a self-fulfilling prophecy. Here's my suggested "how-to" to the next competitors in the format wars:

step 1 - pre-emptively declare victory

step 2 - watch as the blogospere/echo chamber amplifies and solidifies your declaration

step 3 - rake in the dough as the major studios and retailers fall into line

step 4 - actually win

I left out the part where the winning format quickly loses to the next-big-thing: digital downloads. Blu-Ray and HD-DVD were so busy duking it out to win an already obsolete market, that they ended up losing to tech like Apple TV, Vudu, and *cough* YouTorrent.