Gotta admit, I have a 1080i HDTV and I don't have any HD content other then from my computer. I have basic cable, and no external HD content player besides content I download in HD.
This content is mostly anime - as the Japanese seem to have embraced HD more readily then western media thus far.
I've been fence sitting on getting a player. After the Beta - VHS war ended up prolonged and not very resolved it seems understandable that each company would throw as much weight behind the product as possible to force it through.