The company behind Cocaine Energy Drink, Redux Beverages LLC, announced the product would be pulled from shelves today. This is due to repeated complaints by the FDA who issued an official warning to the company last month. The FDA's complaints center around the marketing of the drink and the name. The FDA cited as evidence the drink’s labeling and Web site, which included the statements "Speed in a Can," "Liquid Cocaine" and "Cocaine — Instant Rush."
The company's response: “Of course, we intended for Cocaine energy drink to be a legal alternative the same way that celibacy is an alternative to premarital sex,” Ivey said. “It’s not the same thing and no one thinks it is. Our product doesn’t have any cocaine in it. No one thinks that it does. We think it is most likely legal in the United States to ship our product.”
The company would like to fight to keep the name, however for fear of legal action will rebrand within the next week until the issue has been sorted out.
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