The GeForce GTX 280 is Nvidia's 10th generation graphics card specification and their current top-of-the-line model. Built on a 65nm process, the GTX 280 contains the largest GPU ever constructed to date, with 1.4 billion transistors on a 575mm^2 die. Introduced at $649 dollars, the GTX 280 has seen a great deal of competition from cheaper and arguably superior offerings from AMD/ATI, such as the Radeon 4870 and more recently 4850x2/4870x2. Today the GPU has a MSRP of $499.