The Rollertoaster is just like a plama TV. Just as televisions went from bulky and cumbersome CRTs, they are now getting replaced with slim and sleek plasmas. The Rollertoaster does the same for toasters. It's similar to the rolling toast station you see in delis or cafeterias, except it's designed for your home. The small footprint it leaves, along with its ingenious design won it the reddot design award for 2006. Jaren Goh is the designer behind this awesome idea.
Added from www.jarengoh.com