The original umbrella was invented over 1,700 years ago, and hasn't changed much since, save some mechanical opening and closing advancements. But the canopy itself has stayed pretty much the same. This is why Senz, with their new aerodynamic design, has become a favorite and winner of the Red Dot design award for 2007. The Senz uses simple geometry to cut the wind, therefore never allowing your umbrella to turn inside out.