The Sony KDL-40W3000 is a 40 inch high-def television with a 1080p native resolution display. The W3000 series of televisions is part of Sony's 2007 line of HDTVs and is a step up from the S3000 series, and a step below the XBR4s. The biggest upgrade from the S3000 series is the change to a native 1080p resolution display, from the S3000's 720p resolution. Sony includes additional features to justify the extra cost, including increased color depth of 10-bit, and support for higher quality video sources, namely x.v.Color and 1080p/24Hz. The x.v.Color support isn't a significant factor to the television because there are very few sources that can deliver a proper signal. The 24p support may be important, however there are no display options that are a direct multiple of 24, therefore the television still has to perform a 3:2 pull down conversion which may cause artifacts.
