The KDL-40S3000 is an LCD based high-definition television that is part of Sony's 2007 line-up. The S3000 sets are part of Sony's more economical budget line, and feature a native 720p picture, and all the usual features found on a mid-level HDTV. Sony does provide a few more adjustability options than average when it comes to aspect ratios, but lacks any fine-tuning adjustment over color temperature, limiting you to four preset choices. One major differentiating feature that Sony is touting over the competition is the use of its XMB (Cross Media Bar) interface made popular on the PSP and PS3 consoles.