Subtitle: Why the culture can't be jammed. In this provocative book from two Canadian philosophy professors, the argument is put forth that counter-culture, the movement that seeks to fight against the tide of increasing consumerism, is actually the biggest driver of consumerism. Andrew Potter and Joseph Heath examine the beginning of the counter-culture phenomenon with the hippies in the 60s and how it's evolved over the past 40 years to such landmark publications as Naomi Klein's No Logo and Adbusters.
The US title of the book is Nation of Rebels: Why Counterculture Became Consumer Culture
