Viacom to YouTube: Show me the money!


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In another blow against common sense (see the Internet radio stupidity here) Viacom has filed a lawsuit against YouTube/Google asking for $1 BILLION in damages. This move follows Viacom's motions last week where they demanded YouTube take down hundreds of thousands of videos.

Stupid?

Smart?

Who is right? Who is wrong?

I think it's obvious where my opinion lies...

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It's pretty crazy how this has been getting circulated around the internet. I really think Viacom is taking this to an extreme level. Do they really want to be suing YouTube? Or are they stirring up some publicity for their own video site? I wonder what they think the people who watch their stuff on YouTube will think. I'm curious to see the response from their viewership, mainly the MTV crowd.

To me this just looks like greed. YouTube had a great idea, executed well and now reap those rewards with a huge following. Viacom can argue copyright infringement, they have a point there, but if it's getting people interested in their product, how is that bad, again? Oh right, they just want some of the cash.

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This is obviously a case of Viacom wanting a piece of Google's pie. From an ethical point of view, I think it's absolutely ridiculous. Especially ironic when you consider the fact that MTV is supposed to be the voice of America's youth, and they are fighting YouTube, which is largely a youth movement.

From a legal point of view, I don't think DMCA take-down exemption argument is as straight-forward as it may first seem. Viacom is claiming that YouTube is publishing 160,000 of their copyrighted videos. This shear volume may render the whole concept of a take-down request meaningless.

This post was edited by Erik on 3/14/2007 10:00 AM
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Volume is an interesting argument. On one hand the volume for takedown requests IS unreasonable, and would be an entire team's full-time job, however, volume is precisely why YouTube is so valuable to Viacom! I mean if you look at what Viacom is suing for, it's that 1.5 billion people watched clips that they own.

Let's do this again. 1.5 BILLION people viewed these clips.

Can someone PLEASE tell me how that's a bad thing? The amount of brand growth, that YouTube is responsible for, that I'm sure has resulted in a lot more fans of Viacom properties and real money as well. It just makes no sense to me whatsoever, it's not even greed because they're probably going to be making less money by taking their stuff off of YouTube! Maybe they're just too old skool to recognize that.

The fact is that GoogTube is a ridiculous force on the Internet, if Viacom removes their content from the site, then people will fill that found with their own content and you'll be seeing more Ask a Ninja and even more professionally produced stuff get the spotlight and they'll reap the benefits. At first YouTube needed the content, but they've moved past that point now. And since all the stupid media companies are segregating their content to their own sites, there's going to be no centralized place to access the content, which means NOTHING will be a success and YouTube's position as the top video site will never be threatened.

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This post was edited by Omar on 6/02/2007 10:55 PM

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